South Africa
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Your dream opportunity

Direct-selling is increasingly being recognised as a viable earning opportunity in South Africa

Sydney Mokwena shares his success story

For nineteen (19) years Sydney Mokwena was a teacher before he discovered direct-selling through Avon’s earning opportunity. It was in 1989 that he began teaching at Letshele High School in Bushbuckridge, Mpumalanga. The experience ignited his passion for educating and developing future leaders and he thrived on it for almost two decades. In 2003 he decided to join Avon, the largest direct-selling company in the world,   as an independent Representative in order to make extra income. “It was challenging at first because my friends and colleagues laughed at me for selling women’s products,” he says.

But he didn’t let this stop him. Instead he worked harder.  He took full advantage of the opportunity when Avon, introduced the Avon Sales Leadership Framework (ASLF) or Sales Leadership to the South African market. “It sounds complicated but it’s really just a multi-generational direct-selling approach that encourages and rewards Avon Representatives to sell more but also to share the earning opportunity. And its supported by a great training and development programme which equips even the most introverted of individuals to become sales gurus” he says excited. Sydney explains that his background as a teacher has enabled him to fully embrace Sales Leadership because sharing knowledge and developing others is second nature to him.

In 2008 he resigned from teaching so he could focus completely on his Avon business. His hard work and commitment paid off a year later when he became only the second independent Representative in the country to achieve the status of Senior Executive Unit Leader. Not a shabby achievement for a man. The training he was continuously receiving through Sales Leadership was horning his business skills, he was ready to take on more. He established a guest house in Bushbuckridge and now also owns a courier company.

He wasn’t content with just being successful however, he wanted more, he wanted to share his success. He started developing other independent Avon Representatives to reach the same level which has allowed them to buy new cars and homes. “It’s an incredible feeling to be able to empower others and see them succeed,” he confesses. His ability to develop others was just one of the reasons he was nominated for and received the DSA Personality of the year Award in 2011 from the Direct Selling Association.





The AVON Earning Opportunity

Avon has been offering women all over the world the opportunity to start their own businesses and earn extra money. With over 6.4 million independent Representatives across the globe, we are the world’s largest direct seller of beauty products!

• Minimal start-up costs – Sign on for only R75
• No inventory required
• Be your own boss
• Work from home
• Work your own hours
• Training and support provided

Why not you?
Why not today





NEW YORK – Shared Interest, a New York-based non-profit social investment fund working in Southern Africa, last week Thursday honoured six extraordinary individuals at its 20th Anniversary Awards Gala at Gotham Hall in New York City. The 2014 Honourees are Nobel Peace Prize Laureate Archbishop Emeritus Desmond Tutu, social justice advocate and philanthropist The Rev. Mpho Tutu, South African filmmaker and producer of “Mandela: Long Walk to Freedom” Anant Singh, and South African Ambassador Ebrahim Rasool and anti-apartheid and human rights activist Rosieda Shabodien. Avon Products Inc., a leading global beauty company, received the Corporate Award at the gala for its work in empowering women in South Africa.

Avon received the Shared Interest Award for Empowering Women in South Africa for its leadership in helping South African women escape the cycle of poverty by empowering them to launch their own small businesses. Avon’s door-to-door business model has enabled women to create steady income for their families. Earnings by South African “Avon ladies” puts them in the top half of black female earners in their community and brings their income in line with those of black South African men.

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