South Africa
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R12 million raised for breast cancer education and awareness in South Africa!

Early detection saves lives!
Launched in 2001, the Avon Justine iThemba crusade is an initiative aimed at breast cancer education and awareness in the country with the singular objective of helping to significantly increase early detection Funds are raised through the sale of special iThemba products which can be ordered through your Avon Representative or by registering online. This year we are selling the popular iThemba pin and our pink iThemba pen.

  • iThemba Breast Cancer Pen - Order on Code 04624 R41.85

Donate to the iThemba breast Fund through our SMS lines:
SMS “breast cancer” to 41131 to donate R25
SMS “breast cancer to 38844 to donate R10


Education and awareness are key to early detection

Community education and awareness are key to early detection. The more women know about breast cancer, the more women we will be encouraging to do monthly self-examinations and annual mammograms. Over the past four years, we have funded mobile education units in the Western Cape, the Free State and Gauteng. The mobile education units have reached over 168 000 women with education!


Dealing with breast cancer – Saved by early detection

The Avon Justine iThemba Crusade of Hope donates products worth R180 000 annually to Look Good...Feel Better, an organisation that helps women undergoing active cancer treatment in a practical and empowering way... The Look Good... Feel Better programme is responsible for hosting workshops in clinics and hospitals throughout the country for cancer patients. In addition we have donated over R900 000 to the Bosom Buddies breast cancer support group in the past three years.



Join the crusade against breast cancer

For the latest news and updates, search Avon Justine iThemba Crusade of Hope on Twitter and Facebook.

For more information contact us on

Alternatively please contact Katlego Modipane on 010 205 5102
or Vicky Saunders-Flaherty on 010 205 5108.