South Africa
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Ithemba walkathon


Help Raise Breast Cancer Awareness at the 11th Annual Avon Justine iThemba Walkathon & Spread the Message that Early Detection Saves Lives

Walk For A Purposeat the largest breast cancer awareness event in the country, the annual Avon Justine iThemba Walkathon taking place on Sunday, 23 October at Marks Park, Emmarentia in Johannesburg.  With over 25 500 participants last year, this event has become the largest single day event in the country held purely to generate awareness of breast cancer.

Breast cancer is the leading type of cancer in women. In South Africa, * It is the most prevalent cancer amongst white and Asian women and the second most common cancer among black and coloured women. Education and awareness is therefore critical since most cases are treatable when diagnosed in time. According to Dr Carol Ann Benn, renowned surgeon and Founder of the Breast Health Foundation, the two biggest stumbling blocks in breast health care in South Africa are awareness and access. She believes that the Avon Justine’s funding of the Breast Health Foundation’s education programme, donations and involvement with the Walkathon beautifully addresses both these key issues.

Registrations opened in July. Adults pay R120 while children between the ages of two and twelve pay R80 to participate and toddlers up to the age of two enter for free. All participants must pre-register via or a printed entry form. 

The 2016 iThemba Walakthon will begin with a 7.9km and a 5km walk in a staggered start between 08h00 and 8h30 respectively with an exciting repertoire of live entertainment planned including Kaya FM Deejays, e TV Sunrise presenters and other local artists while there will also be numerous enterprising food stalls and other activities available for participants to enjoy when they finish their walk. Walkers will again have the opportunity to be part of a historic moment through the #PoutForAPurpose world record attempt at this year’s iThemba Walkathon. In line with the company’s Beauty for A Purpose mission statement, this will be an Avon world record attempt for the most number of people applying lipstick at the same event. For those not based in Johannesburg – put on your pinkest Avon pout, take a photograph and upload it social media using the hashtag #PoutForAPurpose.

When registering participants can also buy a Woman & Home magazine ribbon for only R20 which they can wear while walking and make their dedication on the Trees of Hope at the end of the Walkathon. This will be the third time participants can dedicate their messages on the Tree of Hope, an immensely emotional part of the event.

The objective of the Avon Justine iThemba Crusade of Hope programme is to ensure that the message that early detection saves lives is spread across the country so that women know the importance of breast health and having their annual mammograms as well as undertaking their monthly self-examinations. Through the various strategic partnerships with NGOs as well as the iThemba Walkathon Avon Justine has been able to reach over fifteen million South Africans already through media publicity and is working towards reaching twenty million by the end of the year. “It is estimated that with early detection, over 30% of deaths due to breast cancer can be prevented, and events such as the Avon Justine iThemba Walkathon are a great way to spread the message that early detection really does save lives,” say Vicky Saunders- Flaherty. “We look forward to seeing you and your families at this year’s event – everyone is welcome as we unite together and Walk For A Purpose. Early detection saves lives. Register now”

As the world’s largest philanthropic supporter of women’s causes, Avon has donated over $1 Billion towards women’s causes. In South Africa R20 million has been donated to organisations such as the Breast Health Foundation (BHF) / Bosom Buddies, Look Good… Feel Better (LGFB) and the Cancer Association of South Africa (CANSA) since 2001.


Avon Justine iThemba Walkathon – Join the Crusade against breast cancer

AvonJustine iThemba Crusade of Hope@iThembaCrusade