Over R10 million raised for breast cancer education and awareness
in South Africa
The Avon Justine iThemba Crusade of Hope was launched in South Africa in 2001 to generate awareness and enable continuous education about breast cancer across the country. Through the iThemba Crusade of hope over R8.5 million has been raised to ensure that education and awareness is carried to where it is needed most, in the rural parts of South Africa.The funds are raised through the sale of special iThemba products which can be ordered through your Avon Representative.

Reaching rural South Africa
The Avon Justine iThemba Crusade of Hope has several key partners which assist in spreading the message that early detection saves lives.In the Western Cape, Avon Justine has funded a mobile education unit together with Curves which is used by the Breast Health Foundation to educate the public in the province. Avon Justine has funded a mobile education unit for CANSA (the Cancer Association of South Africa) in the rural Free State which can conduct breast examinations and pap smears in addition to educating the public in the region. The vast Sedibeng region in Gauteng also benefits from an Avon Justine funded Mobile education unit. Operated by the Breast Health Foundation, the unit reaches over 40 000 new women each year. 

Empowering women in different ways 
From 2011 the Avon Justine iThemba Crusade of Hope has donated products worth over R150 000 to Look Good...Feel Better, an organisation that helps women undergoing cancer treatment in a practical and empowering way.. Look Good... Feel Better holds workshops in clinics and hospitals throughout the country for cancer patients. In addition, R300 000 is donated to the Bosom Buddies breast cancer support group after the Avon Justine iThemba Walkathons take place every year.

Join the Crusade
The annual Avon Justine iThemba Crusade Walkathons attract close to 30 000 walkers in Johannesburg and Cape Town respectively. The purpose of the event is to generate massive awareness of breast cancer across all races and ages.The iThemba Walkathons are a family fun event during or around breast cancer month.

For more details please visit www.ithembawalkathon.co.za
Contact Vicky Saunders-Flaherty or Katlego Modipane