EFFORTLESS DEFINED EYES

Create an upswept look that lasts all day

“When my eyes look awake, I feel refreshed

True Color Technology Wide Awake Mascara Lift & Lock Technology glides on effortlessly to curl and lift lashes

True Color Wide Awake Mascara
Mascara with tapered brush to lift lashes for a wide-awake look. Suitable for sensitive eyes and contact lens wearers.
10 g

Up to 15x more volume* double the drama
*Based on a clinical study.





“When my lashes are thick, bold and volumous, I feel like I can do anything"

Super-sized brush with vivid black colour for lashes that look longer & bolder.

True Color SuperShock Volume Max Mascara
Suitable for sensitive eyes.
10.4 ml







Tapered brushto emphasise every lash
Provides up to 61% winged out lashes**
**Based on a clinical study.

“I love sophisticated, yet dramatic eyes with perfect defined lashes

True Color SuperExtend Winged Out Mascara
Enhances even the shortest lashes. Clump-proof and wears for up to 10 hours*.
7 ml
*Based on a consumer study.





Lash lifting moulded brush to stretch and sculpt every lash.

Smooth formula for bolder colour and maximum extended length.

“I define my eyes with effortless long-lasting formulas”

True Color SuperExtend Length Mascara
Long-lasting black formula that makes eyes pop.
7 ml





Crease-proof colour for all-day wear

“When my eyes look perfect, I feel confident"

Follow the numbering on the quad for perfect eyes every time.

True Color Eyeshadow Quad
Beautiful, complementary colours to create the perfect smokey eye.



Avon True Colour Mono Eyeshadow
Rich colour, Blends easily, Take eyes from sheer to intense.
How to get the perfect smokey eye
1. Cover eyelid with a light shade
2. Use a darker shade on your crease
3. Use the darkest shade on the outer corner & blend

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